Odds comparison
Sky Bet is our pick for Premier League betting thanks to the depth of its EPL product. Nevertheless, Bally Bet’s performance makes it our pick for competitive Premier League match-result pricing in this test. Some other bookmakers produced lower margins in separately timed observations, but those results aren’t directly comparable with the main snapshot. These are small differences across a limited sample, rather than evidence that Bally Bet will always offer the best odds. What’s best is that the cash option means you’re not locked into bonus funds, which aren’t included in winning bets (less value).
LuckyMate has no app on either store yet, and Trustpilot sits at 2.0/5 from 800+ reviews, behind most rivals on this list. The welcome offer pays a £10 free bet after a qualifying £10 bet on a 2+ selection acca or bet builder at minimum odds of 2.5, and the free bet must be used within 7 days. LuckyMate is one of the newest betting sites on the list, launched in 2025 under Anakatech Interactive Limited, but its football bet builder is already one of the deepest around. Paddy Power’s Super Sub keeps a player bet alive if your selection is substituted. Our full Paddy Power review covers the football product, odds, app and streaming in more detail.
It needs a £20 qualifying stake (joint highest on this list, with BetWright and Unibet) and the winnings carry a £200 cap, which is a big negative. Place a £10+ bet on an accumulator at minimum odds of Evens (2.0) and collect a £10 free bet for accas with 2 to 12 selections. The standout promo is the free-to-play £1,000 goalscorer jackpot, where you predict five anytime scorers across selected fixtures for a cash prize, with smaller free bet rewards for near-misses.
Most pre-match markets are carried over to in-play, and the live streaming catalogue offers tons of matches to watch as you bet. That way, you can quickly determine if it matches your betting style and bookmaker preferences. That said, we broke down which football betting site is best in which category. But if you love racking up loyalty perks horse racing sites not on gamstop and rewards as you bet, a platform like Ladbrokes might be the right bookie for you. For example, if you are a punter who spends most of your time live betting, then bet365 will be your top choice.
It sits alongside the Acca Hub, where the Shuffle feature lets you lock in selections you like and randomise the rest to build a fresh accumulator. Betano also offers a Bet Builder for combining selections from the same fixture. Another useful promo we found useful from our full William Hill review is the 2 Up early payout, which credits your wagers as a winner if your backed team goes up by 2 goals at any point. Beyond accas, the #YourOdds feature lets you request a custom price, and Build #YourOdds covers same-match bet builders.
By using Bet-Football, you only have to transact with us and we will manage all your accounts, balance transfers and settlement for you. Every member of our team has had experience working as a bookmaker and as a punter. The Bet-Football team possess many years of experience in the sportsbetting industry.
This means your bet can settle as a winner when your team takes a two-goal lead, even if they subsequently lose. Below you’ll find some of the most commonly asked questions about football betting in the UK All bookmakers listed on this page are licensed and regulated by the UK Gambling Commission (UKGC). Betfred is one of the strongest options for bettors looking for enhanced Premier League goalscorer markets.
Most Premier League, Champions League, Europa League, Conference League and La Liga matches carry 5+ Bet Boosts. It doesn’t match Betfred’s £50 offer, but it’s still solid and worth claiming. On top of that, the 2 Goals Ahead Early Payout settles your bet as a winner the moment your team goes two clear, across 80+ competitions. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. The bonus must be wagered 1x before a withdrawal can be made. Get £30 in Free Bets (3x£10) after settlement.